Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

Conditions

• Perceptions of Tobacco Products

Eligibility Criteria

Sex

ALL

Age

14 Years - 17 Years

Healthy Volunteers

Accepted

Interventions

• Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described. — BEHAVIORAL
  The researchers are making stimuli that will appear to be social media posts about tobacco products. They will vary on two dimensions in a 3X2 design: Type of flavor portrayed (flavored, unflavored, or concept flavor name) Whether the post portrays the tobacco product as concealable

Study Details

The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.

Key Dates

First listed

Jul 23, 2026

Start date

Jul 1, 2025

Status verified

Jul 2026

Primary completion

Nov 1, 2027

Completion

May 1, 2028

Study Design

Enrollment

4,500 participants (estimated)

Allocation

RANDOMIZED

Intervention model

FACTORIAL

Primary purpose

BASIC_SCIENCE

Arms

• Placebo Comparator: Unflavored tobacco product, no depiction of concealment of product
  A picture of a social media post
• Experimental: Flavored tobacco product, no depiction of concealment of product
  A picture of a social media post
• Experimental: Concept flavor tobacco product, no depiction of concealment of product
  A picture of a social media post
• Experimental: Unflavored tobacco product, depiction of concealment of product
  A picture of a social media post
• Experimental: Flavored tobacco product, depiction of concealment of product
  A picture of a social media post
• Experimental: Concept flavor tobacco product, depiction of concealment of product
  A picture of a social media post

Primary Outcome Measure

Tobacco product use: Lifetime and past-month use of tobacco products Perceived harm of product Social norms about product use Susceptibility to tobacco use [ Time Frame: Immediately after viewing the stimuli ]

Central Contacts

• Jennifer B Unger, PhD
  323-442-8234
  [email protected]

Locations (1)

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