Evaluating Narrative Vaping Prevention Video Ads for Adolescents and Young Adults

Part of paid clinical trials in Fairfield, Connecticut.

Sponsor
UNC Lineberger Comprehensive Cancer Center
Study ID
NCT07767929
Status
Not Yet Recruiting

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Conditions

  • Vaping

Eligibility Criteria

Sex
ALL
Age
13 Years - 20 Years
Healthy Volunteers
Accepted

Interventions

  • Acted-Out Narrative Ads — BEHAVIORAL
    Participants view 3 randomly ordered vaping prevention video ads featuring characters enacting a vaping-related experience or consequence (e.g., experiencing addiction/withdrawal symptoms).
  • Non-Acted-Out Narrative Testimonial Ads — BEHAVIORAL
    Participants view 3 randomly ordered narrative testimonial video ads featuring testimonial narration with static visual presentations, without character enactment.
  • Neutral Control Videos — BEHAVIORAL
    Participants view 3 neutral/informational text-and-voice-only control ads about vaping without any testimonial element.

Study Details

The purpose of this study is to evaluate the persuasive effectiveness of narrative advertisements: with acted-out plots (where characters enact a vaping-related experience) versus narrative advertisements without acted-out plots and control. Using a 3-arm between-subjects randomized design, approximately 1,910 adolescents and young adults (aged 13-20) in the U.S. who vape or are susceptible to vaping will be recruited online. Participants will be randomly assigned to view video ads from one of three conditions (narrative with acted-out plots, narrative without acted-out plots, or control videos) and complete a post-exposure survey evaluating message engagement, emotional response, perceived effectiveness, and psychological reactance.

Key Dates

First listed
Aug 17, 2026
Start date
Aug 31, 2026
Status verified
Aug 2026
Primary completion
Aug 31, 2028
Completion
Aug 31, 2028

Study Design

Enrollment
1,910 participants (estimated)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION

Arms

  • Experimental: Condition 1
    Acted-Out Narrative Video Ads
  • Experimental: Condition 2
    Non-Acted-Out Narrative Video Ads
  • Active Comparator: Condition 3
    Control Videos

Primary Outcome Measure

Message engagement [ Time Frame: Baseline (after each video exposure) ]

Central Contacts

Locations (2)

FacilityCityStateZIPSite coordinators
Fairfield UniversityFairfieldConnecticut06824
Ran Tao, PhD
[email protected]
203-254-4000
Ran Tao, PhD (PRINCIPAL_INVESTIGATOR)
University of North Carolina, Chapel HillChapel HillNorth Carolina27599-

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Fairfield University· Fairfield, CTUniversity of North Carolina, Chapel Hill· Chapel Hill, NC

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