Eye-Tracking Alcohol Warning

Part of paid clinical trials in Miami, Florida.

Sponsor
University of Miami
Study ID
NCT07852013
Status
Not Yet Recruiting

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Conditions

  • Alcohol

Eligibility Criteria

Sex
ALL
Age
21 Years - N/A
Healthy Volunteers
Not accepted

Interventions

  • Alcohol Cancer Warning Labels — BEHAVIORAL
    Participants will be exposed to alcohol-cancer warning labels during two sequential study states. Stage 1 consists of Eye-Tracking Experiment in which participants will be exposed to six alcohol warning-label stimuli, including graphic alcohol cancer warning labels and Surgeon General text-only warning labels displayed on beer, wine, and liquor containers. Each participant will view all six warning-label stimuli for 15 seconds each in a randomized, counterbalanced order while visual attention is measured using eye-tracking technology. Stage 2 consist of the Discrete Choice Experiment in which participants will choose between 18 randomly presented choice sets. Choice sets will vary by warning label type, warning label size, and alcohol type (beer, wine, or liquor). Participants' responses will be used to assess preferences and behavioral reactions to different alcohol warning-label characteristics.

Study Details

This pilot study will evaluate communication strategies that may improve public understanding of alcohol-related cancer risks and influence behavioral intentions. The study will compare graphic alcohol cancer warning labels with the current U.S. Surgeon General text-only warning label across two stages. The first stage is an in-person, lab-based eye-tracking experiment that will examine differences in visual attention, communication outcomes, harm perception, and behavioral intentions following exposure to graphic versus text-only warning labels. The second stage is a discrete choice experiment that will examine how warning label type, warning label size, and alcohol type (beer, wine, or liquor) influence participants' intentions to reduce or stop alcohol consumption and purchase alcohol. The study will recruit 50 adults aged 21 years or older who report regular alcohol consumption.

Key Dates

First listed
Oct 1, 2026
Start date
Oct 31, 2026
Status verified
Sep 2026
Primary completion
Oct 1, 2027
Completion
Oct 1, 2027

Study Design

Enrollment
50 participants (estimated)
Allocation
NA
Intervention model
SINGLE_GROUP
Primary purpose
BASIC_SCIENCE

Arms

  • Experimental: Alcohol Warning Label Exposure
    Participants will complete a 2-stage behavioral experiment during a single study visit. Stage 1 Eye-Tracking Experiment: Participants will complete an eye-tracking experiment during which they will view six alcohol warning-label stimuli presented one at a time in a randomized, counterbalanced order. The stimuli include graphic and text-only warning labels displayed on beer, wine, and liquor containers. Stage 2 Discrete Choice Experiment: Following completion of the eye-tracking experiment, participants will complete a discrete choice experiment consisting of 18 randomly presented choice sets that vary by warning label type, warning label size, and alcohol type. Participants' responses will be used to assess preferences and behavioral reactions to different alcohol warning-label characteristics.

Primary Outcome Measure

Visual Attention Metrics [ Time Frame: During Stage 1 of the single study visit, approximately 35-45 minutes ]

Central Contacts

Locations (1)

FacilityCityStateZIPSite coordinators
University of Miami - Rosenstiel Medical Science BuildingMiamiFlorida33136
Taghrid Asfar, Principal Investigator, MD, MPH
[email protected]
(305) 243-3826
Maria Fernanda Garcia Morillo, B.S.
[email protected]
5615697987
Olusanya Oluwole (SUB_INVESTIGATOR)

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