Social Media and Cancer Screening Information

Part of paid clinical trials in Salt Lake City, Utah.

Sponsor
University of Utah
Study ID
NCT06712901
Status
Completed

Conditions

Eligibility Criteria

Sex
ALL
Age
45 Years - 75 Years
Healthy Volunteers
Accepted

Interventions

  • Median Ranked Cancer Screening Messaging — BEHAVIORAL
    Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.
  • Overall Preferred Cancer Screening Messaging — BEHAVIORAL
    Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.
  • Black American Preferred Cancer Screening Messaging — BEHAVIORAL
    Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.
  • White American Preferred Cancer Screening Messaging — BEHAVIORAL
    Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.
  • Control — BEHAVIORAL
    There will be no message content of cancer screening and sharing intentions in this arm.

Study Details

NORC/AmeriSpeak will recruit participants who meet the study criteria and invite them to complete a 15-minute survey. Participants will be randomly assigned to one of five conditions, with approximately 400 people in each condition, and will respond to various questions after viewing the study messaging. Once 2,000 participants complete the survey, the data will be de-identified and provided to the study team for analysis.

Key Dates

Start date
Jan 9, 2025
Status verified
Mar 2026
Primary completion
Jan 21, 2025
Completion
Jan 21, 2025

Study Design

Enrollment
2,030 participants (actual)
Allocation
RANDOMIZED
Intervention model
PARALLEL
Primary purpose
PREVENTION

Arms

  • Placebo Comparator: Control (no exposure)
    Participants in the Control Arm will not be shown any messages.
  • Experimental: Median Ranked
    Participants in the Median Ranked Arm will be shown four Median Ranked messages.
  • Experimental: Overall Preferred
    Participants in the Overall Preferred arm will be shown four Overall Preferred messages.
  • Experimental: Black American Preferred
    Participants in the Black American Preferred arm will be shown four Black American Preferred messages.
  • Experimental: White American Preferred
    Participants in the White American Preferred arm will be shown four White American Preferred messages.

Primary Outcome Measure

Intentions to Adhere to Colorectal Cancer Screening (CRCS) Recommendations [ Time Frame: 15 minutes ]

Locations (1)

FacilityCityStateZIPSite coordinators
Andy KingSalt Lake CityUtah84112-

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